http://stream.olishaw.com/ http://stream.olishaw.com/ http://a.asset.soup.io/asset/0503/4714_60ad.png 192 192 {"tags":["foursquare","gowalla","marketing","mobile","serendipity"],"type":"link","title":"Mobile Based Scavenger Hunts Encourage Serendipity | MobileBehavior","source":"http://www.mobilebehavior.com/2010/07/19/mobile-based-scavenger-hunts-encourage-serendipity/","body":null} <p><a href="http://www.mobilebehavior.com/2010/07/19/mobile-based-scavenger-hunts-encourage-serendipity/">http://www.mobilebehavior.com/2010/07/19/mobile-based-scavenger-hunts-encourage-serendipity/</a></p>Thu, 16 Dec 2010 09:45:02 GMThttp://stream.olishaw.com/post/94649562/Mobile-Based-Scavenger-Hunts-Encourage-Serendipity-MobileBehaviorurn:www-soup-io:1:94649562linkfoursquaregowallamarketingmobileserendipity {"tags":["facebook","advertising","campaign","socialmedia","foursquare","marketing","checkin","geo","billboard","places","location"],"type":"link","title":"Dept. Of Advertising: Check Into Cheryl Cole Billboards With Facebook Places","source":"http://techcrunch.com/2010/10/25/billboards-facebook-places/","body":null} <p><a href="http://techcrunch.com/2010/10/25/billboards-facebook-places/">http://techcrunch.com/2010/10/25/billboards-facebook-places/</a></p>Fri, 26 Nov 2010 15:57:46 GMThttp://stream.olishaw.com/post/90339500/Dept-Of-Advertising-Check-Into-Cheryl-Coleurn:www-soup-io:1:90339500linkfacebookadvertisingcampaignsocialmediafoursquaremarketingcheckingeobillboardplaceslocation {"tags":["advertising","banners","marketing","statistics","campaign","ads","ctr"],"type":"link","title":"Average Click-through rates for Banners and Emails - Nicolas Moerman","source":"http://nicolasmoerman.com/average-click-through-rates-for-banners-and-e","body":null} <p><a href="http://nicolasmoerman.com/average-click-through-rates-for-banners-and-e">http://nicolasmoerman.com/average-click-through-rates-for-banners-and-e</a></p>Mon, 12 Jul 2010 14:54:05 GMThttp://stream.olishaw.com/post/64977616/Average-Click-through-rates-for-Banners-andurn:www-soup-io:1:64977616linkadvertisingbannersmarketingstatisticscampaignadsctr {"tags":["business","marketing","innovation"],"type":"link","title":"P\u0026amp;G's New Innovation Model - HBS Working Knowledge","source":"http://hbswk.hbs.edu/archive/5258.html","body":null} <p><a href="http://hbswk.hbs.edu/archive/5258.html">http://hbswk.hbs.edu/archive/5258.html</a></p>Thu, 03 Jun 2010 13:19:48 GMThttp://stream.olishaw.com/post/58879182/P-amp-Gs-New-Innovation-Model-HBSurn:www-soup-io:1:58879182linkbusinessmarketinginnovation {"tags":["youtube","advertising","ecommerce","marketing","ALOB"],"type":"link","title":"YouTube Wants to Let You Charge for Your Keyboard Cat Remix | Fast Company","source":"http://www.fastcompany.com/1636357/youtube-self-service-rent-streaming-content-video-partner-program-ivp","body":null} <p><a href="http://www.fastcompany.com/1636357/youtube-self-service-rent-streaming-content-video-partner-program-ivp">http://www.fastcompany.com/1636357/youtube-self-service-rent-streaming-content-video-partner-program-ivp</a></p>Tue, 04 May 2010 14:20:44 GMThttp://stream.olishaw.com/post/55107635/YouTube-Wants-to-Let-You-Charge-forurn:www-soup-io:1:55107635linkyoutubeadvertisingecommercemarketingalob {"tags":["socialmedia","marketing","reputation","social","pr","crisis"],"type":"link","title":"A Chronology of Brands that Got Punk\u2019d by Social Media \u00ab Web Strategy by Jeremiah Owyang | Social Media, Web Marketing","source":"http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/","body":null} <p><a href="http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/">http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/</a></p>Mon, 22 Mar 2010 14:12:22 GMThttp://stream.olishaw.com/post/49842142/A-Chronology-of-Brands-that-Got-Punkurn:www-soup-io:1:49842142linksocialmediamarketingreputationsocialprcrisis {"tags":["japan","trends","culture","fashion","marketing","inspiration"],"type":"link","title":"JAPAN TRENDS \u2013 LIVE FROM TOKYO | Marketing, Lifestyle, Fashion, Gadgets and Product Innovations","source":"http://www.japantrends.com/","body":null} <p><a href="http://www.japantrends.com/">http://www.japantrends.com/</a></p>Mon, 15 Mar 2010 13:03:47 GMThttp://stream.olishaw.com/post/48743185/JAPAN-TRENDS-LIVE-FROM-TOKYO-Marketing-Lifestyleurn:www-soup-io:1:48743185linkjapantrendsculturefashionmarketinginspiration {"tags":["music","marketing","social","socialmarketing"],"type":"link","title":"How Musicians Are Using Social Media to Connect with Fans","source":"http://mashable.com/2010/03/12/musicians-social-media/","body":null} <p><a href="http://mashable.com/2010/03/12/musicians-social-media/">http://mashable.com/2010/03/12/musicians-social-media/</a></p>Sun, 14 Mar 2010 18:47:33 GMThttp://stream.olishaw.com/post/48672061/How-Musicians-Are-Using-Social-Media-tourn:www-soup-io:1:48672061linkmusicmarketingsocialsocialmarketing {"tags":["marketing","research"],"type":"link","title":"MarketingVOX - The Voice of Online Marketing","source":"http://www.marketingvox.com/","body":null} <p><a href="http://www.marketingvox.com/">http://www.marketingvox.com/</a></p>Tue, 09 Mar 2010 10:15:21 GMThttp://stream.olishaw.com/post/47860622/MarketingVOX-The-Voice-of-Online-Marketingurn:www-soup-io:1:47860622linkmarketingresearch {"tags":["graffiti","advertising","adidas","campaign","ads","marketing","adicolor","berlin"],"type":"link","title":"BEINGHUNTED | adicolor - berlin","source":"http://www.beinghunted.com/features/2006/04_adicolor_berlin/adidas_adicolor.html","body":null} <p><a href="http://www.beinghunted.com/features/2006/04_adicolor_berlin/adidas_adicolor.html">http://www.beinghunted.com/features/2006/04_adicolor_berlin/adidas_adicolor.html</a></p>Tue, 02 Mar 2010 14:16:07 GMThttp://stream.olishaw.com/post/46935859/BEINGHUNTED-adicolor-berlinurn:www-soup-io:1:46935859linkgraffitiadvertisingadidascampaignadsmarketingadicolorberlin {"tags":["facebook","socialmedia","marketing","socialnetworking","fan-page","fanpage"],"type":"link","title":"8 Essential Apps for Your Brand's Facebook Page","source":"http://mashable.com/2009/05/13/facebook-brand-apps/","body":null} <p><a href="http://mashable.com/2009/05/13/facebook-brand-apps/">http://mashable.com/2009/05/13/facebook-brand-apps/</a></p>Wed, 24 Feb 2010 15:30:15 GMThttp://stream.olishaw.com/post/46259855/8-Essential-Apps-for-Your-Brands-Facebookurn:www-soup-io:1:46259855linkfacebooksocialmediamarketingsocialnetworkingfan-pagefanpage {"tags":["advertising","spam","article","marketing","transmedia","brands","media"],"type":"link","title":"MediaPost Publications The New Next: Are All Ads Spam? 09/01/2006","source":"http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle\u0026art_aid=45840","body":null} <p><a href="http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&amp;art_aid=45840">http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=45840</a></p>Sat, 20 Feb 2010 12:04:50 GMThttp://stream.olishaw.com/post/45708883/MediaPost-Publications-The-New-Next-Are-Allurn:www-soup-io:1:45708883linkadvertisingspamarticlemarketingtransmediabrandsmedia {"tags":["socialmedia","marketing","branding","media","brands","advertising"],"type":"link","title":"Why Brands are Becoming Media","source":"http://mashable.com/2010/02/11/social-objects/","body":null} <p><a href="http://mashable.com/2010/02/11/social-objects/">http://mashable.com/2010/02/11/social-objects/</a></p>Sat, 20 Feb 2010 12:00:29 GMThttp://stream.olishaw.com/post/45708885/Why-Brands-are-Becoming-Mediaurn:www-soup-io:1:45708885linksocialmediamarketingbrandingmediabrandsadvertising {"tags":["marketing","ecommerce","coupon","coupons","promo-codes","offer-codes","discountcode"],"type":"link","title":"HOW TO: Create and Distribute Effective Online Coupons","source":"http://mashable.com/2010/02/10/online-coupons/","body":null} <p><a href="http://mashable.com/2010/02/10/online-coupons/">http://mashable.com/2010/02/10/online-coupons/</a></p>Fri, 12 Feb 2010 10:03:18 GMThttp://stream.olishaw.com/post/45051548/HOW-TO-Create-and-Distribute-Effective-Onlineurn:www-soup-io:1:45051548linkmarketingecommercecouponcouponspromo-codesoffer-codesdiscountcode {"tags":["facebook","marketing","women","female","girls"],"type":"link","title":"10 Musts for Marketing to Women on Facebook","source":"http://mashable.com/2010/01/13/marketing-women-facebook/?utm_source=feedburner\u0026utm_medium=feed\u0026utm_campaign=Feed%3A+Mashable+(Mashable)\u0026utm_content=Google+Reader","body":null} <p><a href="http://mashable.com/2010/01/13/marketing-women-facebook/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+(Mashable)&amp;utm_content=Google+Reader">http://mashable.com/2010/01/13/marketing-women-facebook/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+(Mashable)&utm_content=Google+Reader</a></p>Thu, 14 Jan 2010 09:20:40 GMThttp://stream.olishaw.com/post/41610706/10-Musts-for-Marketing-to-Women-onurn:www-soup-io:1:41610706linkfacebookmarketingwomenfemalegirls {"tags":["fowa","carsonified","alexhunter","marketing","webapps"],"type":"video","embedcode_or_url":"http://vimeo.com/6969446","source":"http://vimeo.com/6969446","body":"\u003Cstrong\u003EBranding and Marketing Essentials for Your Web App by Alex Hunter\u003C/strong\u003E\u003Cbr /\u003E\u003Cp\u003EIn this talk from FOWA London (\u003Ca href=\"http://bit.ly/fowa-london-09),\" rel=\"nofollow\"\u003Ebit.ly/fowa-london-09),\u003C/a\u003E Alex Hunter takes you through the DOs and DO NOTs of developing a powerful and positive brand both on the web and in the office. \u003Cbr /\u003E\n\u003Cbr /\u003E\nHe also looks at the state of the VC market and how you can turn your idea into something that actually exists and makes money.\n\u003C/p\u003E"} <embed src="http://vimeo.com/moogaloop.swf?clip_id=6969446&amp;server=vimeo.com&amp;fullscreen=1&amp;video_info=1" allowfullscreen="true" height="345" width="460" /><strong>Branding and Marketing Essentials for Your Web App by Alex Hunter</strong><br /><p>In this talk from FOWA London (<a href="http://bit.ly/fowa-london-09),">bit.ly/fowa-london-09),</a> Alex Hunter takes you through the DOs and DO NOTs of developing a powerful and positive brand both on the web and in the office. <br /> <br /> He also looks at the state of the VC market and how you can turn your idea into something that actually exists and makes money. </p>Wed, 09 Dec 2009 08:47:20 GMThttp://stream.olishaw.com/post/37417474/Branding-and-Marketing-Essentials-for-Your-Weburn:www-soup-io:1:37417474videofowacarsonifiedalexhuntermarketingwebapps {"tags":["web directions south","deborah schultz","user research","psychology","social software","participation","participatory web","web design","design","user experience","interaction design","marketing","consumers"],"url":null,"type":"file","title":"Deborah Schultz - It's the people, stupid!","info":null,"body":"The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we\u2019ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We\u2019ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we\u2019ll preach a connected style of marketing that addresses a range of operational areas, both coming","file_url":"http://webdirections.org/podcasts/WD09/WDS09-Deborah-Schultz.mp3"} The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming Wed, 02 Dec 2009 15:16:20 GMThttp://stream.olishaw.com/post/36660354/Deborah-Schultz-Its-the-people-stupidurn:www-soup-io:1:36660354fileweb directions southdeborah schultzuser researchpsychologysocial softwareparticipationparticipatory webweb designdesignuser experienceinteraction designmarketingconsumers {"tags":["twitter","food","marketing","socialmedia","on-offline"],"type":"link","title":"When Twitter met food trucks | The Social - CNET News","source":"http://news.cnet.com/8301-13577_3-10242185-36.html","body":null} <p><a href="http://news.cnet.com/8301-13577_3-10242185-36.html">http://news.cnet.com/8301-13577_3-10242185-36.html</a></p>Wed, 25 Nov 2009 11:22:29 GMThttp://stream.olishaw.com/post/35641327/When-Twitter-met-food-trucks-The-Socialurn:www-soup-io:1:35641327linktwitterfoodmarketingsocialmediaon-offline {"tags":["trends","marketing","future","research","realtime","nowism"],"type":"link","title":"trendwatching.com's November 2009 Trend Briefing covering \"NOWISM\"","source":"http://trendwatching.com/trends/nowism/","body":null} <p><a href="http://trendwatching.com/trends/nowism/">http://trendwatching.com/trends/nowism/</a></p>Wed, 18 Nov 2009 08:44:41 GMThttp://stream.olishaw.com/post/34836438/trendwatching-coms-November-2009-Trend-Briefing-coveringurn:www-soup-io:1:34836438linktrendsmarketingfutureresearchrealtimenowism {"tags":["analysis","marketing","social","targeting","consumer","research","audience","ux"],"type":"link","title":"The Future of Consumer Targeting | Digital Tonto","source":"http://www.digitaltonto.com/2009/future-of-consumer-targeting/","body":null} <p><a href="http://www.digitaltonto.com/2009/future-of-consumer-targeting/">http://www.digitaltonto.com/2009/future-of-consumer-targeting/</a></p>Wed, 18 Nov 2009 08:41:46 GMThttp://stream.olishaw.com/post/34836443/The-Future-of-Consumer-Targeting-Digital-Tontourn:www-soup-io:1:34836443linkanalysismarketingsocialtargetingconsumerresearchaudienceux {"tags":["marketing","psychology","behaviour","productivity","dopamine","ux"],"type":"link","title":"What Makes Them Click \u00bb Blog Archive \u00bb 100 Things You Should Know About People: #8 \u2014 Dopamine Makes Us Addicted To Seeking Information - Applying Psychology to Understand How People Think, Work, and Relate","source":"http://www.whatmakesthemclick.net/2009/11/07/100-things-you-should-know-about-people-8-dopamine-makes-us-addicted-to-seeking-information/","body":null} <p><a href="http://www.whatmakesthemclick.net/2009/11/07/100-things-you-should-know-about-people-8-dopamine-makes-us-addicted-to-seeking-information/">http://www.whatmakesthemclick.net/2009/11/07/100-things-you-should-know-about-people-8-dopamine-makes-us-addicted-to-seeking-information/</a></p>Thu, 12 Nov 2009 11:04:34 GMThttp://stream.olishaw.com/post/34446565/What-Makes-Them-Click-Blog-Archive-100urn:www-soup-io:1:34446565linkmarketingpsychologybehaviourproductivitydopamineux {"tags":["socialmedia","marketing","branding","brand","brands","luxury"],"type":"link","title":"It's clicked: luxury works on the web - Telegraph","source":"http://www.telegraph.co.uk/technology/6546194/Its-clicked-luxury-works-on-the-web.html","body":null} <p><a href="http://www.telegraph.co.uk/technology/6546194/Its-clicked-luxury-works-on-the-web.html">http://www.telegraph.co.uk/technology/6546194/Its-clicked-luxury-works-on-the-web.html</a></p>Thu, 12 Nov 2009 11:04:12 GMThttp://stream.olishaw.com/post/34446567/Its-clicked-luxury-works-on-the-weburn:www-soup-io:1:34446567linksocialmediamarketingbrandingbrandbrandsluxury {"tags":["socialmedia","marketing","influence","influencers","influencer","pr","trends","authority"],"type":"link","title":"What IF We Redefined Influence? The New Influence Factor in Social Media | Brian Solis - PR 2.0","source":"http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/","body":null} <p><a href="http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/">http://www.briansolis.com/2009/11/what-if-we-redefined-influence-the-evolution-of-the-influence-factor-in-social-media/</a></p>Thu, 12 Nov 2009 09:14:57 GMThttp://stream.olishaw.com/post/34446573/What-IF-We-Redefined-Influence-The-Newurn:www-soup-io:1:34446573linksocialmediamarketinginfluenceinfluencersinfluencerprtrendsauthority {"tags":["brand","report","marketing","razorfish","digital","brands"],"type":"link","title":"FEED: The 2009 Razorfish Digital Brand Experience Report.","source":"http://feed.razorfish.com/","body":null} <p><a href="http://feed.razorfish.com/">http://feed.razorfish.com/</a></p>Mon, 09 Nov 2009 16:03:03 GMThttp://stream.olishaw.com/post/34119613/FEED-The-2009-Razorfish-Digital-Brand-Experienceurn:www-soup-io:1:34119613linkbrandreportmarketingrazorfishdigitalbrands {"tags":["marketing","branding","advertising","digital","brand","strategy","bbhlabs","forrester"],"type":"link","title":"So what exactly might \u2018Adaptive Brand Marketing\u2019 be? \u00ab BBH Labs","source":"http://bbh-labs.com/so-what-exactly-might-adaptive-brand-marketing-be","body":null} <p><a href="http://bbh-labs.com/so-what-exactly-might-adaptive-brand-marketing-be">http://bbh-labs.com/so-what-exactly-might-adaptive-brand-marketing-be</a></p>Mon, 09 Nov 2009 13:46:48 GMThttp://stream.olishaw.com/post/34089998/So-what-exactly-might-Adaptive-Brand-Marketingurn:www-soup-io:1:34089998linkmarketingbrandingadvertisingdigitalbrandstrategybbhlabsforrester {"tags":["morganstanley","forecast","marymeeker","strategy","presentations","planning","presentation","marketing","economics","analysis"],"type":"link","title":"Morgan Stanley Economy + the Internet trends (Mary Meeker's Internet Presentation 2009)","source":"http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009","body":null} <p><a href="http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009">http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009</a></p>Fri, 06 Nov 2009 11:19:44 GMThttp://stream.olishaw.com/post/33780993/Morgan-Stanley-Economy-the-Internet-trends-Maryurn:www-soup-io:1:33780993linkmorganstanleyforecastmarymeekerstrategypresentationsplanningpresentationmarketingeconomicsanalysis {"tags":["socialmedia","marketing","blogging","influence","influencers","out-reach"],"type":"link","title":"How-To: Influence Influencers- Bloggers, Tweeters \u0026amp; Others","source":"http://www.interactiveinsightsgroup.com/blog1/how-to-influence-influencers-bloggers-tweeters-others/","body":null} <p><a href="http://www.interactiveinsightsgroup.com/blog1/how-to-influence-influencers-bloggers-tweeters-others/">http://www.interactiveinsightsgroup.com/blog1/how-to-influence-influencers-bloggers-tweeters-others/</a></p>Mon, 02 Nov 2009 10:11:41 GMThttp://stream.olishaw.com/post/33343057/How-To-Influence-Influencers-Bloggers-Tweeters-ampurn:www-soup-io:1:33343057linksocialmediamarketingblogginginfluenceinfluencersout-reach {"tags":["fun","inspiration","design","marketing","culture","social","volkswagen","vw","campaign","emotion"],"type":"link","title":"The fun theory","source":"http://www.rolighetsteorin.se/en/","body":null} <p><a href="http://www.rolighetsteorin.se/en/">http://www.rolighetsteorin.se/en/</a></p>Thu, 29 Oct 2009 10:45:59 GMThttp://stream.olishaw.com/post/32910264/The-fun-theoryurn:www-soup-io:1:32910264linkfuninspirationdesignmarketingculturesocialvolkswagenvwcampaignemotion {"tags":["Nike","mobile","marketing","advertising","iphone","campaign"],"type":"link","title":"Nike Mobile Marketing - Just Right! | Snowcrashing","source":"http://snowcrashing.com/2009/10/26/nike-mobile-marketing-just-right/","body":null} <p><a href="http://snowcrashing.com/2009/10/26/nike-mobile-marketing-just-right/">http://snowcrashing.com/2009/10/26/nike-mobile-marketing-just-right/</a></p>Thu, 29 Oct 2009 10:43:28 GMThttp://stream.olishaw.com/post/32910267/Nike-Mobile-Marketing-Just-Right-Snowcrashingurn:www-soup-io:1:32910267linknikemobilemarketingadvertisingiphonecampaign {"tags":["tracking","marketing","social","measure","influencers","social-marketing"],"type":"link","title":"TRAACKR","source":"http://traackr.com/","body":null} <p><a href="http://traackr.com/">http://traackr.com/</a></p>Thu, 29 Oct 2009 09:41:00 GMThttp://stream.olishaw.com/post/32898525/TRAACKRurn:www-soup-io:1:32898525linktrackingmarketingsocialmeasureinfluencerssocial-marketing {"tags":["content","context","marketing","youth","branding"],"type":"link","title":"Content is Dead\u0026amp; Long live Context | mobileYouth - youth marketing mobile culture research","source":"http://www.mobileyouth.org/post/content-is-dead-long-live-context/","body":null} <p><a href="http://www.mobileyouth.org/post/content-is-dead-long-live-context/">http://www.mobileyouth.org/post/content-is-dead-long-live-context/</a></p>Thu, 22 Oct 2009 11:48:51 GMThttp://stream.olishaw.com/post/32186308/Content-is-Dead-amp-Long-live-Contexturn:www-soup-io:1:32186308linkcontentcontextmarketingyouthbranding {"tags":["viral","video","youtube","marketing","jkwedding","measurement","metrics"],"type":"link","title":"The JKWeddingDance video was real; the viral effect was MANUFACTURED \u2013 Post 1 of 2 \u00bb go-Digital Blog on Digital Marketing","source":"http://go-digital.net/blog/2009/07/the-jkweddingdance-video-was-real-the-viral-effect-is-fake/","body":null} <p><a href="http://go-digital.net/blog/2009/07/the-jkweddingdance-video-was-real-the-viral-effect-is-fake/">http://go-digital.net/blog/2009/07/the-jkweddingdance-video-was-real-the-viral-effect-is-fake/</a></p>Wed, 23 Sep 2009 13:58:50 GMThttp://stream.olishaw.com/post/29351498/The-JKWeddingDance-video-was-real-the-viralurn:www-soup-io:1:29351498linkviralvideoyoutubemarketingjkweddingmeasurementmetrics {"tags":["digital","interactive","video","marketing","installation","interesting"],"type":"link","title":"How Demand for Digital Experiences Is Transforming Our Physical Spaces - Advertising Age - DigitalNext","source":"http://adage.com/digitalnext/article?article_id=138725","body":null} <p><a href="http://adage.com/digitalnext/article?article_id=138725">http://adage.com/digitalnext/article?article_id=138725</a></p>Mon, 21 Sep 2009 10:12:54 GMThttp://stream.olishaw.com/post/29202563/How-Demand-for-Digital-Experiences-Is-Transformingurn:www-soup-io:1:29202563linkdigitalinteractivevideomarketinginstallationinteresting {"tags":["marketing","retail","highstreet","espn"],"type":"link","title":"ESPN\u2019s Digital Storefront. Is it Monday yet? | davaidavai.com","source":"http://davaidavai.com/2009/09/17/espns-digital-storefront-is-it-monday-yet/","body":null} <p><a href="http://davaidavai.com/2009/09/17/espns-digital-storefront-is-it-monday-yet/">http://davaidavai.com/2009/09/17/espns-digital-storefront-is-it-monday-yet/</a></p>Thu, 17 Sep 2009 10:47:00 GMThttp://stream.olishaw.com/post/28805845/ESPN-s-Digital-Storefront-Is-it-Mondayurn:www-soup-io:1:28805845linkmarketingretailhighstreetespn {"tags":["advertising","video","marketing","adage","planning","strategy"],"type":"link","title":"The big idea vs social marketing","source":"http://adage.com/brightcove/lineup.php?lineup=1266084202","body":null} <p><a href="http://adage.com/brightcove/lineup.php?lineup=1266084202">http://adage.com/brightcove/lineup.php?lineup=1266084202</a></p>Wed, 12 Aug 2009 07:47:53 GMThttp://stream.olishaw.com/post/25294099/The-big-idea-vs-social-marketingurn:www-soup-io:1:25294099linkadvertisingvideomarketingadageplanningstrategy {"tags":["branding","marketing","social","storytelling","narrative","to-read"],"type":"link","title":"Whose Story Are You Telling?\u00a0|\u00a0seth simonds","source":"http://sethsimonds.com/storytelling-in-advertising-pantene/","body":null} <p><a href="http://sethsimonds.com/storytelling-in-advertising-pantene/">http://sethsimonds.com/storytelling-in-advertising-pantene/</a></p>Thu, 06 Aug 2009 10:59:44 GMThttp://stream.olishaw.com/post/24849990/Whose-Story-Are-You-Telling-seth-simondsurn:www-soup-io:1:24849990linkbrandingmarketingsocialstorytellingnarrativeto-read {"tags":["twitter","marketing","mashable","socialnetworking","pay-per-tweet"],"type":"link","title":"Sponsored Tweets Launches: The End of Twitter As We Know It?","source":"http://mashable.com/2009/08/03/izea-sponsored-tweets/","body":null} <p><a href="http://mashable.com/2009/08/03/izea-sponsored-tweets/">http://mashable.com/2009/08/03/izea-sponsored-tweets/</a></p>Mon, 03 Aug 2009 20:32:46 GMThttp://stream.olishaw.com/post/24607509/Sponsored-Tweets-Launches-The-End-of-Twitterurn:www-soup-io:1:24607509linktwittermarketingmashablesocialnetworkingpay-per-tweet {"tags":["marketing","advertising","traffic"],"type":"link","title":"Marketing v. Advertising: Know the Difference","source":"http://www.blogtrepreneur.com/2009/04/06/marketing-v-advertising-know-the-difference/","body":null} <p><a href="http://www.blogtrepreneur.com/2009/04/06/marketing-v-advertising-know-the-difference/">http://www.blogtrepreneur.com/2009/04/06/marketing-v-advertising-know-the-difference/</a></p>Mon, 03 Aug 2009 08:58:00 GMThttp://stream.olishaw.com/post/24551583/Marketing-v-Advertising-Know-the-Differenceurn:www-soup-io:1:24551583linkmarketingadvertisingtraffic {"tags":["brand","branding","marketing","presentation","strategy","brands","trends","slideshare"],"type":"link","title":"Modern Brand Building","source":"http://www.slideshare.net/paulisakson/modern-brand-building-presentation","body":null} <p><a href="http://www.slideshare.net/paulisakson/modern-brand-building-presentation">http://www.slideshare.net/paulisakson/modern-brand-building-presentation</a></p>Fri, 31 Jul 2009 09:03:46 GMThttp://stream.olishaw.com/post/24313961/Modern-Brand-Buildingurn:www-soup-io:1:24313961linkbrandbrandingmarketingpresentationstrategybrandstrendsslideshare {"tags":["twitter","statistics","socialmedia","stats","marketing","analytics","socialnetworking","data","measurement","metrics"],"type":"link","title":"Influential Marketing Blog: 10 Stunning (And Useful) Stats About Twitter","source":"http://rohitbhargava.typepad.com/weblog/2009/07/10-stunning-and-useful-stats-about-twitter.html","body":"Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people's biographic information. This often yields some questionable results - and the Sysomos report is not immune to this (for example, they find that 65% of Twitter users are under the age of 25, but base this on only the 0.7% of users who actually disclose their age).\n\nLooking past these small points, the report does share some fairly interesting observations and stats as well if you dig a bit deeper. Here's my read on the 10 standout conclusions that the report offers to help you (and your brand) better understand the potential uses of Twitter"} <p>Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people's biographic information. This often yields some questionable results - and the Sysomos report is not immune to this (for example, they find that 65% of Twitter users are under the age of 25, but base this on only the 0.7% of users who actually disclose their age). Looking past these small points, the report does share some fairly interesting observations and stats as well if you dig a bit deeper. Here's my read on the 10 standout conclusions that the report offers to help you (and your brand) better understand the potential uses of Twitter</p> <p><a href="http://rohitbhargava.typepad.com/weblog/2009/07/10-stunning-and-useful-stats-about-twitter.html">http://rohitbhargava.typepad.com/weblog/2009/07/10-stunning-and-useful-stats-about-twitter.html</a></p>Wed, 29 Jul 2009 10:44:00 GMThttp://stream.olishaw.com/post/24170287/Influential-Marketing-Blog-10-Stunning-And-Usefulurn:www-soup-io:1:24170287linktwitterstatisticssocialmediastatsmarketinganalyticssocialnetworkingdatameasurementmetrics