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November 18 2008

olishaw
10:14

Setting Up Business Stakeholder Interviews, Part 1 - Boxes and Arrows: The design behind the design

“ Interviewing is both art and science, and it is something that any UE practitioner with a little additional time and moderation skills can employ to extract clear business requirements. ”
Tags: ux usability Research IA strategy boxesandarrows interview projectmanagement userexperience stakeholders interviews stakeholder requirements
Reposted bybashford bashford
olishaw
09:50

Rosenfeld Media - Mental Models Book Site

What looks to be a great book on mental models
Tags: book ui ux Research visualization IA usability experience adaptivepath strategy psychology mentalmodel
olishaw
09:48

Video and Image Optimization : Leveraging the Growth of Blended Search in the US - JupiterResearch

The majority of Google searches in the US return blended search results (e.g., video, news, maps, images). However, too few marketers leverage the opportunities presented by blended search. Key Questions # How often do search engines blend images, videos, and other specialty search results into their standard results pages? # What percentage of marketers focus on search-optimizing their nontext assets? # How can marketers relatively better leverage the growing importance of blended search?
Tags: SEO Research

November 13 2008

olishaw
10:19

The Cluetrain Manifesto — Entire Text Index Page

The Cluetrain Manifesto is a fantastic example of things that can be applied to social media, a must read
Tags: advertising Marketing Research blog socialmedia social community books Philosophy free cluetrain book manifesto
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