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June 03 2010

olishaw
08:14

Advertising Age - Data Center

Tags: adage advertising demographics research stats statistics

August 12 2009

olishaw
07:47

The big idea vs social marketing

Tags: advertising video marketing adage planning strategy

July 23 2009

olishaw
19:31

Augmented Reality: Can the 'Stars Wars' Effect Sustain Engagement? - Advertising Age - DigitalNext

Tags: ar augmentedreality to-read adage

July 20 2009

olishaw
08:34

Advertising Age: Original Video: 18982295001

Tags: socialmedia video social advertising casestudy marketing adage viral socialvideo
olishaw
07:47

Zappos Review Incites Reproach From Ad-Agency Creative - Agency News - Advertising Age

NEW YORK (AdAge.com) -- Zappos is known for stellar customer service, but when it comes to dealing with adland, the marketer is portrayed in a blog post by a creative at ad shop Ignited as the poster child for a flawed agency review process. Unbeknownst to the marketer, Ignited tracked how much time Zappos spent reviewing its submission. Using Google Analytics, the agency calculated that Zappos viewed only five pages of its 25-page submission, with an average page-view time of 14 seconds. "If Zappos wasn't prepared to evaluate 80-plus responses they shouldn't have opened the review beyond the initial 16 agencies they contacted," Mike Wolfsohn, VP-executive creative director, wrote in a post Sunday on Ignited's blog.
Tags: advertising marketing socialmedia zappos adage rfp request-for-proposals process pitching
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