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Influential Marketing Blog: 10 Stunning (And Useful) Stats About Twitter

Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people's biographic information. This often yields some questionable results - and the Sysomos report is not immune to this (for example, they find that 65% of Twitter users are under the age of 25, but base this on only the 0.7% of users who actually disclose their age). Looking past these small points, the report does share some fairly interesting observations and stats as well if you dig a bit deeper. Here's my read on the 10 standout conclusions that the report offers to help you (and your brand) better understand the potential uses of Twitter

July 28 2009

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June 15 2009

14:28

MediaPost Publications YouTube's Audience: Not Just Kids And Tech Geeks 08/01/2008

When YouTube rolled out its Insight video analytics tool in March, the intention was to help video uploaders understand who their audience was and how well their clips were performing.
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