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March 09 2010
December 10 2009
April 22 2009
December 03 2008
the evolution of music-from mtv to myspace :: Influxinsights
MTV or Music Television built its brand celebrating the new art form of the early 80s, the music video. It gave the music industry just what it needed, the eyeballs of a young generation to promote its product which it made a buck a disc for. Fast forward several decades to the emergence of MySpace as THE music brand and you see a radically different notion of the role of music. Music is given away and streamed, the value of this is to provide exposure and shared advertising revenue for bands and record companies. The money is not made in the music, but in the merchandise and concert ticket revenue.
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