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October 27 2009

olishaw
08:54

Neuroanthropology

Tags: anthropology psychology neuroscience brain philosophy neuro

October 15 2009

olishaw
15:56

Managing with the Brain in Mind

Tags: business management psychology influence neuro strategy social book1

June 23 2009

olishaw
16:22

Neuromarketing » The Brain on “Chilling” Music

In Audio Branding, I wrote about subtle uses of music to influence our behavior. Most of the uses of music for branding or sales enhancement are so subtle that listeners may not be consciously aware the music is even playing - it’s simply part of the environment. Indeed, it seems that subtlety is the goal of Muzak and others trying to create an auditory environment.
Tags: advertising to-read psychology branding music neuro audio

February 11 2009

olishaw
15:10

Neuromarketing » Most Emotionally Engaging Super Bowl Ads

Tags: emotion to-read neuro
olishaw
15:09

Neuromarketing » Measuring TV Program Engagement

Tags: mesurment engagement neuro
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