Oli Shaw

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April 09 2010

12:11

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March 22 2010

14:12

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January 27 2010

09:20

In the Future We’ll All Have Online Reputation Scores « I’m Not Actually a Geek

Tags: socialmedia trends reputation profile

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November 06 2009

08:08

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June 11 2009

14:31

Real Time Branding | eMarketing Articles

"Until recently, branding was almost exclusively controlled by the advertising industry whose purpose has, traditionally, been to formulate branding concepts for their audiences to absorb. Wowing audiences with creative messages, inspiring innuendos and surreal images, worked. Audiences were happy to fall for the dream and not shout about the reality; but with the arrival of social media and the real time Web we are seeing, these same audiences not only answer back but take control and engage in the brand experience itself on a minute-by-minute basis. This directly affects the way you should manage, monitor and measure your online branding campaigns - in real time."

Tags: branding realtime brand Ambassador reputation to-read